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PROJECT INFO

A comprehensive plan for reaching solar buyers is a must, of course. Whether the plan is to reach individuals or business buyers, one needs to know what they need or want, and what concerns the buyers need to be addressed before vendors are choosing. Amongst the things, our trainees were taught to generate, qualify, and convert leads in the solar sector.

We at AfricanTide in cooperation with our partner, embarking on a new path of training for women in the solar energy marketing. The training was intended to qualify marketers, equipping them with know-how to uncover real problems that needed to be solved in the sector. This method resulted in better outcomes because it was aimed at finding the deep-rooted issues that makes the use of solar energy in private houses next to impossible.

At the end of the training, trainees were able to market the solar energy solution successfully through an organised marketing plan, trainees were able to Create a unified strategy to reach potential customers both on and offline, engage them, nurture them, and convert them into buyers.

Another training session is planned for the later part of the year.

PROJECT INFO

CLIENT

GIZ GERMANY

SERVICES

CAPACITY BUILDING

DATE

JUNE 2019