A comprehensive plan for reaching solar buyers is a must, of course. Whether the plan is to reach individuals or business buyers, one needs to know what they need or want, and what concerns the buyers need to be addressed before vendors are choosing.

We at AfricanTide in cooperation with our partner, embarking on a new path of training for women in the solar energy marketing. The training should is intended to qualify marketers, equipping them with know-how to uncover the real problems that need to be solved—this method results in better outcomes because it's aimed at finding the deep rooted issues that need to be solved in order to generate and convert more leads in the sector.

At the end of the training, trainees will be able to market the solar energy solution successfully through an organised marketing plan, trainees will be able to Create a unified strategy to reach potential customers both on and offline, engage them, nurture them, and convert them into buyers.

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